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Why internal linking and great anchor text should be part of your website.

There are easy wins when it comes to SEO. These things might be seen as small steps, but combine lots of easy wins and watch your rankings soar.

It should be bog standard when you’re adding content to your website to include relevant links that show other areas of your website. They provide a search engines with a good idea of how your website is structured and give them an idea of what to prioritise. 

Let’s for example say I’m adding a blog post all about how internal linking and great anchor text can improve how many people can access your digital marketing services. Like I just did there, it provides a direct link to what I’m actually referencing, my services. The link is also contextual, which means it’s linked in the context that it’s mentioned and not as messy ‘click here’ anchor text, but I’m getting ahead of myself.

I’d also just like to explain the difference in this kind of linking and using what are known as outbound links. You might use outbound links also to include outbound links to resources, that are helpful (make sure you’re directing somebody to a safe website!). A good example of this is maybe a link to local business resources for businesses in North Wales – but this isn’t the same as internal linking. Internal links only reference pages on your website. 

The more content in the way of blog and news content you get out that’s subject specific, the more you’ll have to reference down the line and eventually, your blog content and website content will have a healthy amount of internal linking that’s helpful and relevant. Search engines can struggle to understand the structure of your website as it naturally grows in sized and complexity, internal linking helps them to keep track of this. You can link anything internally, whether it’s and overview of your projects or your contact page, but eventually you won’t be doing that. You’ll be pointing them to content about anything and everything, reminding search engines and your website visitors you have are an authoritive fountain of kowledge in your industry.

That’s the key here, though. Helpful and relevant content. You want to show a relationship between the content on your website, you don’t want to be adding hundreds of links mindlessly that are almost relevant, but not quite, so be mindful. Once you have this great internal linking structure, it’s time to make sure that the anchor text is good. 

In this instance, anchor text should be used in a contextual way. That means that it should appear naturally in your copy. Anchor text should be relevant to whatever you’re referencing. Fot example if I was talking about my latest projects it would be relevant to link that sentance to my projects. 

If you want to take your contextual links to the next level, use a keyword you want to rank for as the anchor text, it’s great way to direct search engines to the relevant content on your website that you want to rank. A good example of this is  that if I wanted to rank for ‘digital marketing in North Wales‘, I would ensure that when I mention this in the copy, I link it back to the page that’s optimised for that keyword

If you want to rank for competitive keywords, or need any digital marketing advice, click the button below to book a free discovery call with me.